tag:blogger.com,1999:blog-34097610.post5371129422437370847..comments2022-12-26T10:33:13.556-06:00Comments on marketmambo: Comedians In Cars Writing CommercialsUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-34097610.post-39370121222222347392013-12-19T18:50:14.906-06:002013-12-19T18:50:14.906-06:00I’m fascinated with branded entertainment, maybe b...I’m fascinated with branded entertainment, maybe because I’m culturally indolent. The concept has taken on much momentum lately--perhaps too much. My academic curiosity calls into question if branded entertainment does much of anything to build brands. For example, Droid’s 90 second spot featuring Edward Norton is well done for sure. It abundantly highlights Droid’s quality of holding a charge. I suspect that’s important to mobile device users. I just wonder if the production cost of the spot (probably a couple of million $) and what appears to be a huge media buy placed behind battery life is an efficient spend to build the Droid brand? <br />Back to Seinfeld and Acura. The latest pool is a departure from classic branded entertainment that characterized the earlier "comedian/coffee" spots, but I'm not sensing enduring branding. Oh well, who am I to argue with 100 million streams?Dennis O'Connellnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-74556736544177760832013-12-19T16:40:46.804-06:002013-12-19T16:40:46.804-06:00It just tries a bit too hard and does not convey a...It just tries a bit too hard and does not convey anything to me about Acura, other than it's jumping on the bandwagon of intentionally bad/funny commercials that are starting to be ubiquitous.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-76963955835031918292013-12-18T16:40:44.179-06:002013-12-18T16:40:44.179-06:00It's an interesting idea, and the Acura "...It's an interesting idea, and the Acura "Potato Salad" spot was fun to watch. But will this approach build the Acura brand or drive showroom traffic--even for Seinfeld devotees? I kind of doubt it.<br /><br />Making atrocious advertising is easy. Making atrocious advertising that's intentionally funny is a bit less so. I'm not sure that Seinfeld's effort to convey his cool on the Acura brand through this approach will spur many to make the $45,000 follow through. John Rauschhttp://johnrausch3rd.comnoreply@blogger.com