tag:blogger.com,1999:blog-34097610.comments2022-12-26T10:33:13.556-06:00marketmamboUnknownnoreply@blogger.comBlogger16125tag:blogger.com,1999:blog-34097610.post-39370121222222347392013-12-19T18:50:14.906-06:002013-12-19T18:50:14.906-06:00I’m fascinated with branded entertainment, maybe b...I’m fascinated with branded entertainment, maybe because I’m culturally indolent. The concept has taken on much momentum lately--perhaps too much. My academic curiosity calls into question if branded entertainment does much of anything to build brands. For example, Droid’s 90 second spot featuring Edward Norton is well done for sure. It abundantly highlights Droid’s quality of holding a charge. I suspect that’s important to mobile device users. I just wonder if the production cost of the spot (probably a couple of million $) and what appears to be a huge media buy placed behind battery life is an efficient spend to build the Droid brand? <br />Back to Seinfeld and Acura. The latest pool is a departure from classic branded entertainment that characterized the earlier "comedian/coffee" spots, but I'm not sensing enduring branding. Oh well, who am I to argue with 100 million streams?Dennis O'Connellnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-74556736544177760832013-12-19T16:40:46.804-06:002013-12-19T16:40:46.804-06:00It just tries a bit too hard and does not convey a...It just tries a bit too hard and does not convey anything to me about Acura, other than it's jumping on the bandwagon of intentionally bad/funny commercials that are starting to be ubiquitous.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-76963955835031918292013-12-18T16:40:44.179-06:002013-12-18T16:40:44.179-06:00It's an interesting idea, and the Acura "...It's an interesting idea, and the Acura "Potato Salad" spot was fun to watch. But will this approach build the Acura brand or drive showroom traffic--even for Seinfeld devotees? I kind of doubt it.<br /><br />Making atrocious advertising is easy. Making atrocious advertising that's intentionally funny is a bit less so. I'm not sure that Seinfeld's effort to convey his cool on the Acura brand through this approach will spur many to make the $45,000 follow through. John Rauschhttp://johnrausch3rd.comnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-81008169197924144402013-12-10T12:42:21.789-06:002013-12-10T12:42:21.789-06:00It is interesting to see that as the market gets m...It is interesting to see that as the market gets more competitive, B2B marketers are embracing their human side to stand out. Thanks for sharing. I have already referenced in several conversations.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-65064573364284934132013-11-25T12:01:40.502-06:002013-11-25T12:01:40.502-06:00McKinsey’s study is fascinating but not surprising...McKinsey’s study is fascinating but not surprising. B2B marketers tend to regard honesty and openness as table- stakes attributes. If, indeed, this is recognized as axiomatic, then I suppose the prevailing attitude might be something like: My customers assume honesty and openness from their suppliers, so I’ll put my marketing money behind establishing a competitive edge by communicating a discernable point-of-difference.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-11414138280073580062010-02-01T19:48:17.898-06:002010-02-01T19:48:17.898-06:00Tio Tito:
This is a masterpiece that ranks among t...Tio Tito:<br />This is a masterpiece that ranks among the very best of the MarketMambos. "Quick-thinking spruce" indeed.<br />JRJohn Rauschhttp://johnrausch3rd.comnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-10097005481222754932009-07-17T10:38:26.944-05:002009-07-17T10:38:26.944-05:00Great stuff as usual, Tio Tito. As someone who act...Great stuff as usual, Tio Tito. As someone who actually wrote some spots for Ed McMahon, I concur that he paved the way for annoying brayers like Billy Mays, albeit without ever raising his signature baritone voice.<br /><br />But I caution you, Tito: you risk the ire of your fans when you mention Mr. Shakespeare and Mr. Mays in the same sentence.John Rauschnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-24264092165488662742009-04-23T15:10:00.000-05:002009-04-23T15:10:00.000-05:00Thanks for adding your voice to help out LOVE146. ...Thanks for adding your voice to help out LOVE146. Every voice counts in ending child sex trafficking and slavery. <br /><br />And thanks for the kind words about Brains on Fire.<br /><br />Keep on fightin' the good fight!<br /><br />-SpikeSpike Joneshttp://www.brainsonfire.com/blognoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-31820300970953798762008-11-14T20:39:00.000-06:002008-11-14T20:39:00.000-06:00Welcome back John.We colonials enjoy your company....Welcome back John.<BR/><BR/>We colonials enjoy your company.<BR/><BR/>We believe Mr. Dos would have failed at the task of reading our latest post. We decide to stop not by clock or word count or the quality of our conclusions. Each of our posts is a self-indulgent journey and ends only when we feel we’ve brought our disparate themes to a satisfactory resting point. But out of our sincere appreciation for the patience of our extended family, Los Mambos, we’ll try to avoid the more scenic paths in the future.<BR/><BR/>To your main point: so much talk of technology is wrapped in hyperbole intended to create feelings of inadequacy, to identify the speaker as “in the know” and the listener “out” of the know. Numbering the generations of technology is a ploy to make this intimidation easier.<BR/><BR/>We at marketmambo believe that this hyperbole only confuses the conversation. We as marketers must stare the tech beast in the eye and in each case, judge it as friend or faux. Not because tech is cool, but because we are driven by the twin imperatives to delight and surprise our consumers and efficiently and effectively generate revenue for our masters. We fulfill these imperatives through creativity, by ever seeing our world and our situation anew.<BR/><BR/>The avowed mission of marketmambo is to comment on the action at the edge of the marketing dance floor, the dance between marketers and consumers, the mambo of creativity and humanity, albeit in this most vulgar ballroom. We are rapt observers of the effects of technology on this dance.<BR/><BR/>TitoAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-50854372883424766722008-11-14T17:32:00.000-06:002008-11-14T17:32:00.000-06:00Tito:As I pored over this latest and most Dostoevs...Tito:<BR/>As I pored over this latest and most Dostoevskian posting of yours, I began to feel like a 1870s settler who finally makes it to the railroad station and, instead of encountering the expected smoke-billowing chug-a-chug locomotive, stands agape as a high-speed maglev bullet train whispers by at 300 miles a hour. Not to sound too much like a Luddite, but I'm only just beginning to comprehend the possibilities of Web 2.0, and here you are, depleting our strategic reserves of metaphors in your description of the wonders of Web 3.0. Can everyone in the world please stop advancing relentlessly on the future for just a couple of months while I try to catch up?<BR/>Signed, John "What Does This Button on My BlackBerry Do?" RauschAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-81815045419530524402008-06-29T20:03:00.000-05:002008-06-29T20:03:00.000-05:00From the averaging of Donahue and the Diceman we e...From the averaging of Donahue and the Diceman we end up with a version of the American male who is less sure of himself than ever. He's probably watching his moves more carefully than he'd like, and he's likely nostalgic for a time when choices and role models were less complicated.<BR/><BR/>It's interesting to note that, during the recent Democratic primaries in Ohio, Pennsylvania and West Virginia many of these fellers cast their vote for a woman.<BR/><BR/>A phan of Phil'sAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-59430004136929191472008-05-16T11:35:00.000-05:002008-05-16T11:35:00.000-05:00I love the idea of consumers in the driver's seat....I love the idea of consumers in the driver's seat. I've had several ideas for Starbucks for some time now! When I saw the idea card in store, I was elated that I'd finally have a place to write them down!...only to find out I have to go to the website. Later when for some strange reason I actually remembered to go the idea website, weeks and weeks later, I realized I had to create a log in and account with Starbucks before I could post my idea. I'm sure there are plenty of great legal and CRM reasons to do this, but way too many barriers for a girl like me! Guess they didn't want my ideas that badly. JessAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-61190457000512995912008-05-16T11:10:00.000-05:002008-05-16T11:10:00.000-05:00I was in Indianapolis this past weekend, where my ...I was in Indianapolis this past weekend, where my fiance’s mother had recently purchased a Prius hybrid. I assumed that she would be a standout in her neighborhood due to this purchase, but she want on to explain that her little subdivision was full of Prius hybrids. It’s kind of an interesting environmental time in that being green is catching on (for now), but the technologies to support green efforts aren’t quite there yet. Regardless, I think the bigger impact is that people in this country are at least starting to think green, whether motivated by perception by others or true environmental consideration. Either way, the better for Mother Nature in the long run, well, hopefully. JessAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-40577728764693524652008-04-25T08:17:00.000-05:002008-04-25T08:17:00.000-05:00What a fantastic way to look at it. When "surprise...What a fantastic way to look at it. When "surprise and delight" is done right, it's more powerful than just about anything, isn't it?<BR/><BR/>Great post.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-34097610.post-66391162370224630882008-04-20T12:17:00.000-05:002008-04-20T12:17:00.000-05:00Web 2.0 will be many things for Marketers. In some...Web 2.0 will be many things for Marketers. In some cases, it will only serve as an engagement devise with the objective of putting their brand under the nose and in front of the eyeballs of potential customers.<BR/><BR/>With others, like Starbuck's and Pontiac in this case, Web 2.0 is being used as a focus group on steroids. A focus group whose members they won't have to pay, I might add. Starbucks and Pontiac must be in heaven to be able to garner such great feedback and suggestions at little or no cost.<BR/><BR/>To me, Web 2.0 is a noun for any web based application that allows net citizens to add content to a web site which is available for public viewing and response. <BR/><BR/>Certainly that is a broad definition, but it seems useful. For example, if someone said, "What's My Starbucks Idea". You could say, it's a Web 2.0. That description is much easier than saying it's on online focus group designed to ....Codyhttps://www.blogger.com/profile/12498596847908579262noreply@blogger.comtag:blogger.com,1999:blog-34097610.post-53915451771535723302008-04-16T15:24:00.000-05:002008-04-16T15:24:00.000-05:00Tito:A terrific insight. It's amazing how few comp...Tito:<BR/>A terrific insight. It's amazing how few companies are making the incremental investment in a lagniappe--an investment that can pay for itself many times over in word of mouth, goodwill and greater affection for the brand.<BR/>--John RauschAnonymoushttps://www.blogger.com/profile/11696608414627882520noreply@blogger.com